Hello, I'm Ahmed

Media Buying Manager & Consultant

8+ Years Experience

Managed $65M+ Ad Spend

Featured Case Studies

E-commerce · Scaling +

E-commerce Growth & Scaling

7–10XROAS
$5Cost / Purchase
20M+SAR Revenue

Optimization: Full-funnel Meta,TikTok & Google Ads (Creative testing & budget scaling toward purchases)

Meta AdsTikTok AdsGoogle Ads
Real Estate · Lead Gen +

Real Estate Qualified Lead Gen

-25%Cost / QL
$20→$9CPA
↑Lead Quality

Optimization: Audience segmentation + CRM offline-conversion feedback to chase qualified leads, not volume.

Meta AdsGoogle AdsCRM / CAPI
Education · Enrollment +

Education & Enrollment Acquisition

-15%CPL YoY
20+School Brands
-10%CPC

Optimization: Full-funnel — programmatic/YouTube awareness → Meta retargeting → Google conversion.

Meta AdsGoogle AdsDV360
Local Brand · Retail +

Local Brand Growth & Store Build

1.2→6.7%Conv. Rate
10+Shopify Builds
↓ CPAEfficient Sales

Optimization: Rebuilt the store + local targeting & retargeting so traffic actually converts.

Meta AdsShopifyRetargeting
Lead Gen · B2B +

Volume → Qualified Acquisition

100+Qualified B2B Leads
~$0.15Cost / Lead
2 moTimeframe

Optimization: Reworked targeting & creative around lead quality and conversion feedback.

Meta AdsGoogle AdsLead Forms
Analytics · Tracking +

Conversion Tracking & Attribution

-15%CPQL
100%Sales Tracked
CAPIServer-side

Optimization: Server-side GTM + Meta CAPI + CRM offline import for accurate, revenue-based optimization.

GA4GTMLooker Studio
GCC Market Expansion +

Regional Scaling — UAE & KSA

$35M+Spend Managed
5Platforms
GCCCoverage

Optimization: Cross-platform media allocation across Snapchat, Google, TikTok & Meta.

SnapchatGoogle AdsTikTok

Platforms

Independent DSP

The Trade Desk (TTD)

Leading independent programmatic platform leveraging AI for omnichannel advertising across CTV, digital audio, display, and retail media with precision targeting and transparent reporting.

Programmatic Media Buying

Display & Video 360 (DV360)

Plan, buy, and optimize display, video, native, audio, and Connected TV (CTV) campaigns with advanced audience targeting and real-time insights.

Ad Serving & Tracking

Campaign Manager 360 (CM360)

Manage ad delivery, track campaign performance, measure conversions, and gain unified reporting across multiple digital channels.

Search Campaign Management

Search Ads 360 (SA360)

Manage and optimize search campaigns across multiple search engines with automated bidding, performance tracking, and unified reporting.

Paid Social

Meta Ads Manager

Create, manage, and optimize Facebook and Instagram campaigns with precise audience targeting, conversion tracking, and performance insights.

Performance Advertising

Google Ads

Create and optimize Search, Display, YouTube, App, Shopping, and Performance Max campaigns to drive traffic, leads, and sales.

Short-Form Video

TikTok Ads

Engage audiences with creative video campaigns that drive awareness, engagement, and high-volume conversions.

Gen-Z Targeting

Snapchat Ads

Connect with highly engaged mobile users through immersive AR ad formats and precise location-based targeting.

B2B Marketing

LinkedIn Ads

Reach professionals, decision-makers, and businesses through targeted campaigns designed for high-quality lead generation.

Real-Time Engagement

X (Twitter) Ads

Promote brands and conversations through targeted campaigns that increase reach, event engagement, and website traffic.

App Store Acquisition

Apple Search Ads (ASA)

Drive high-intent mobile app installs directly from iOS App Store search results to scale high-value user acquisition efficiently.

Mobile App Growth

AppLovin & Unity Ads

Scale mobile app user acquisition globally through premium in-app programmatic networks using video and playable ad formats.

Search & Display

Yandex Direct

Reach target audiences across the Yandex ecosystem with intent-based campaigns, highly effective for specific demographics and CIS expat markets.

Marketing Tools

Google Analytics

Track user behavior, measure conversions, and uncover insights to improve marketing performance.

Looker Studio

Transform marketing data into automated, easy-to-read dashboards for real-time performance monitoring.

Shopify

Optimize online stores with accurate conversion tracking, product catalog integration, and seamless shopping experiences.

Google Tag Manager

Deploy and manage marketing tags, events, and conversion tracking without modifying website code.

AppsFlyer & Adjust

Mobile measurement partners (MMPs) for accurate app attribution, event tracking, deep linking, and fraud prevention.

Media Planning & Market Scaling

01

Market Research & Competitive Analysis

Identifying market opportunities, competitor strategies, customer behaviors, and growth gaps to build data-driven marketing plans.

02

Media Planning & Budget Allocation

Designing efficient media plans and distributing budgets across channels to maximize reach, performance, and ROI.

03

Audience Segmentation & Targeting

Defining high-value audience segments based on demographics, interests, behaviors, and purchase intent.

04

Customer Journey Mapping

Analyzing user touchpoints and decision-making stages to deliver the right message at the right time.

05

Campaign Strategy Development

Creating full-funnel marketing strategies aligned with business objectives, customer needs, and market trends.

06

Conversion Rate Optimization (CRO)

A/B testing entry points, copy structures, and landing page checkouts to compress acquisition bottlenecks.

07

Performance Analysis & Optimization

Monitoring campaign performance and continuously refining targeting, creatives, and budgets to improve results.

08

Market Expansion & Growth Planning

Developing scalable strategies to enter new markets, reach new audiences, and drive sustainable business growth.

09

Attribution Modeling & Conversion Tracking Strategy

Designing tracking frameworks to accurately measure performance across all touchpoints and understand true ROI.

10

Data-Driven Decision Making & Testing Frameworks

Running structured A/B tests, incrementality tests, and experiments to validate strategies and maximize marketing efficiency.

Let's work together

Start a Project

Start a Project